Educational programs

P&G considers that education represents the cornerstone for a country's development and progress. Therefore the company is involved in series of programs supporting the education in several countries across Balkans.

- Young Girls. The educational program sponsored by Always targets young girls aged between 12-13 and 15-18 years old. The program treats efficiently subjects related to one of the most important periods in the life of a young girl. Covering about 90% of the girls in those age groups, living in urban areas, the program is very successful in terms of implementing good hygiene habits to young girls. During the program they are explained the changes that happen to their body, what the principles of a healthy life style are, tips for an efficient protection during the difficult periods of the month. These lectures are supported with illustrated materials such as brochures and leaflets, designed by specialists and tested in several countries in Europe.

- Mothers. Organized and supported by Pampers, the educational program targeted to young mothers includes educational materials and product samples. In the hospital and when the baby is 3 months old, mothers receive brochures with advice on how to take care of their babies. Starting in 2004 Pampers also helped implement the program "Mom's schools in maternities" and 20 maternities in Romania host this program.

- P&G 2000 Program. To celebrate the new millennium P&G organized the P&G 2000 Program. The P&G 2000 Program equipped 160 schools in Romania with computer labs. To fund the project, Procter & Gamble allocated 3% of the sales of its products.

- P&G Learn to change the world Program. The objective of the Civic Education Program "Learn to change the world!" is to educate children on being good citizens, getting involved in making a difference in the community's life and induce a positive, durable attitude of caring about the community needs. Dedicated to the 13-14 years old children, the program includes two phases: a theoretical phase during which children are taught notions of civic education and project management, and a practical phase during which children implement projects for the community benefit, with the financial support of P&G. P&G employees are involved in the Program, as volunteer, acting as mentors to the children on how to identify a need in the community, develop and implement the projects. The program started in 2002 and in 2004 we implemented it in 2 other cities in Romania .

Contributions

P&G makes contributions, mainly in products, to some orphanages across Balkans.