1992 P&G started its operations in the Balkans by opening the first office in the region in Romania

1993 The first P&G products started to be sold in the region on an export basis. Among them the high tier detergent, Ariel.

1994 P&G opened its office in Bulgaria, in Sofia and starts its operations in this country.
The worldwide famous detergent Tide started to be sold in the Balkans.

1995 P&G acquires the plant in Timisoara and immediately starts the refurbishing works.
The company enters the hair care category by launching its well known brands, Pantene and Head&Shoulders in Romania and Bulgaria.

1996 The plant in Timisoara is opened with a completely new face and it starts the local production of Tide.

1997 P&G starts its operations in Yugoslavia, opening the local office in Belgrade.

1998 Company’s operations start in Republic of Macedonia (FYROM) and Moldova.
P&G enters the oral care category in the region by relaunching Blend-a-med toothpaste across the region.

1999 P&G office in Sarajevo, Bosnia is opened.

2000 To celebrate the new millennium P&G organized the P&G 2000 Program. The P&G 2000 Program equipped 160 schools in Romania with computer labs. To fund the project, Procter & Gamble allocated 3% of the sales of its products.
The Company entered the anti-perspirants category by launching its brand, Secret.

2001 Tide brought Romania in Guinness Book by producing "the biggest shirt in the world".
"Tide shown how the biggest shirt in the world can be washed. It was 45m long and 50 m in bust circumference. The total weight was 370kg.

2002 Pampers initiates the "rooming-in" system in Romania, donating 300 neonatal beds and 20 changing tables in 20 maternities, covering over 20% of the babies born annually.

2003 The second year when P&G runs the program "P&G Learn to change the world" program in Romania . The objective of the Civic Education Program is to educate children on being good citizens, getting involved in making a difference in the community's life and induce a positive, durable attitude of caring about the community needs.

2004 P&G celebrates 10 years of successful presence on the Romanian market and inaugurates its new offices in Bucharest in the presence of Mr. Ion Iliescu, President of Romania and Mr. A.G. Lafley, President and CEO of the company.

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