2003 Approval is received by the FDA to switch Prilosec, a treatment for frequent heartburn, from a prescription to an over-the-counter (OTC) product.
P&G acquires a controlling interest in Wella AG, a leading hair care company, giving P&G a major presence in the fast growing professional hair care segment.

2002 P&G celebrates its 165th anniversary.
A.G. Lafley is elected Chairman of the Board. Bruce Byrnes and R. Kerry Clark are elected Vice-Chairmen of the Board.
P&G has 12 billion dollar brands in its portfolio. These brands represent more than half of the Company's sales and earnings and include Pampers, Tide, Ariel, Always, Pantene, Charmin, Bounty, Iams, Crest, Folgers, Pringles, and Downy. They also account for the majority of P&G's consumer interactions-the millions of "moments of truth" we face and win every day.

2001 P&G acquires the Clairol business from Bristol-Myers Squibb Co. Clairol is a world leader in hair color and hair care products.
P&G and Viacom Plus announce a major multimedia marketing partnership.
Crest SpinBrush is brought to market in record time following the acquisition of Dr. John's SpinBrush toothbrushes.
Crest Whitestrips is now available for retail sale in the U.S.

2000 A.G. Lafley becomes President and Chief Executive.
Procter & Gamble and Institutional Venture Partners launch reflect.com, the first interactive, personalized beauty company.
The U.S. FDA approved 5 mg Actonel (risedronate sodium tablets) for the treatment and prevention of postmenopausal osteoporosis (PMO) and glucocorticoid-induced osteoporosis (GIO). Procter & Gamble, the inventor of Actonel, and Aventis Pharmaceuticals will market the drug collaboratively.