Since the beginning, P&G has continued to lead the way and reinvent the way we do business. It's the approach we've taken to each challenge and opportunity since 1837, and the way we will continue our success as we look toward the future.

We are a global company. We manufacture nearly 300 brands to nearly five billion customers, competing in 160 Marketplaces. Nearly 102,000 people in more than eighty countries worldwide work everyday to provide products of superior quality and value to the world's consumers. As our global involvement, commitment and operations have grown, we have continually analyzed and adapted the way we do business.

Prior to 1998, P&G was organized into a Regional based structure. The regions operated from regional headquarters and were responsible for their sales, volumes and profits. As our company needs and opportunities changed, so did we.

Today's company is organized via the Organization 2005 Structure, a reorganization that places the focus on the global priorities that we have as a company. Now we think in terms of a global business structure responsible for sales, volume and profit.

P&G in the Balkans

P&G started operating in the Balkans in 1992 with only 3 employees, by opening a first office in Romania. Today P&G is present in the region in 7 countries: Romania, Bulgaria, Republic of Moldova, Yugoslavia, Bosnia, Albania, Republic of Macedonia (FYROM).